brands that get people in a digital world start with what, and why, and what if?

we are the what, and why, and what if? – we are the wawawi

 

we are creative

BRAND INNOVATION PARTNERS

who challenge the now through a lens of curiosity, causality and creativity to inspire gamechanger brands that get people

Modern brand services
 

we are people

WHO LOOK BEYOND CATEGORY CONVENTIONS

to create more meaningful, longer-term value for companies, people, and the wider communities in which we all live, work & play

MEET PEOPLE
 

we are driven

TO MOVE HEARTS, MINDS & MARKETS

gamechanger brands start by re-imagining everything around them – ours is an entrepreneurial spirit, collaborating with people, brands and domain experts to deliver better

 
  • Following a 20 year journey through startup, to ‘head of digital’ in global ad-agencies, and via in-house and CMO roles en route, Adam decided to start ignoring conventions, cut out the noise, and start creating people-getting ideas instead. This is what happened next...
    Adam
    Clarke
  • Lita has +15 years experience in delivering brand and marketing strategies. She has worked with brands such as Aer Lingus, Guinness, Miller Beer, Supervalu, Bank of Ireland, Ulster Bank and RBS group. Specialities include B2B proposition development, CSR and HR programmes.
    Lita
    Notte
  • After 12 years at IBM, Sibi ‘The Boss’ Philip put on his ‘Master of Digital Innovation’ cap via UCD Michael Smurfit Business School & started teaming up with Adam on digital projects. Now he floats between Dublin and Kerala where he heads up a team of 9 lovely tech specialists (with a smile).
    Sibi
    Philip
  • Lisa has been managing technical web projects from concept to go live with a strong focus on design led innovation for over ten years. Working across various sectors such as eCommerce, FMCG, finance, entertainment, utilities, and education amongst others.
    Lisa
    Dunne
  • An award winning visual artist, a published poet, musician, designer and creative branding consultant who holds a PhD in Critical Thinking and Creativity, Karl is all about the deep dive questioning. Deconstructing contexts to define problems and generating creative and innovative solutions is his daily bread.
    Karl
    Thomas PhD
  • The artist formerly known as "Yer man off Lovin Dublin who hates 3-in-1s", Aidan is a digital strategist, a journalist, an experienced writer and editor. He also happens to be co-founder of Ireland’s leading strategic content outfit.
    Aidan
    Coughlan
  • As a boy he was B.A from the A-Team, but Andrew turned out more Hannibal. “I love it when a plan comes together”. Science and storytelling led to a unique content-led sales strategy that can be tracked for R.O.I. - HubSpot is his partner and friend.
    Andrew
    McAvinchey
  • With over ten years of experience in creating branded content for social media, Jamie Brennan & Michael Roulstone established video production company Vibrant to deliver credible content with a constant focus on innovation, to date creating content for Heineken, Maltesers, Pedigree, ESB and Tesco, amongst others.
    Jamie &
    Michael
  • A photographer, director and DOP, Brendan has spent 20 years helping brands realise their vision. Working directly with clients & through traditional agency models, Brendan boasts a roster of internationally known clients and a prestigious AOP Award nomination (the Photography Oscars).
    Brendan
    Duffy
  • A multi-award winning comedy show-runner and director, James has produced, written and/or directed many of the most iconic comedy and satire shows in Ireland. And with over 50 million online views (‘Horse Outside’ anyone?), a history of successfully developing many social media brands to boot.
    James
    Cotter